Price, fit, trust and the competition. Every one of these questions is about you.
Reviews, forums, encyclopedias, news and your own pages, weighed differently by every engine.
Are the facts the agent states about you correct?
What's the price?⅓ of APS-1.0How favourably does it speak about you when asked for an opinion?
Is this right for me?⅓ of APS-1.0When buyers ask for options, are you named, and how near the top?
Best CRM for my team?⅓ of APS-1.0The definition of the score, its four pillars and the rules for reporting it.
Read the standard → 02 · MethodologyEvery step from a buyer's question to the number on the report, with the formulas.
Read the method → 03 · GovernancePrinciples, the bodies that maintain APS, and how the standard changes.
Read governance →